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WUB holds international seminar on ‘Global Kids Online and Children’s Digital Lives in the Global South

The Department of Media Studies and Journalism (MSJ) at World University of Bangladesh (WUB) organised an international seminar titled “Global Kids Online and Children’s Digital Lives in the Global South” on September 23. The online seminar brought together academics and students to discuss children’s digital experiences, online safety, digital media use, and the challenges of developing child-centred policies across different cultural contexts.

Prof. Zaki Imam, Registrar of WUB, delivered the inaugural speech, while Prof. Dr Christine Trültzsch-Wijnen, Professor at Salzburg University of Education, Austria, and Charles University, Czech Republic, delivered the keynote presentation. Shakil Reja Efti, Lecturer in the Department of Media Studies and Journalism at WUB, PhD Researcher, and Sessional Academic at Curtin University, Australia, moderated the programme.

In her keynote presentation, Prof. Dr Christine Trültzsch-Wijnen discussed research on children’s digital lives in Europe and emphasised the importance of understanding children’s media use within its broader social and cultural context. Referring to Bronfenbrenner’s social-ecological model, she explained how individual characteristics, family, peers, community, and the wider society influence children’s digital engagement.

She also introduced the Global Kids Online project, an international research initiative focused on children’s rights and experiences in the digital environment. She noted that Bangladesh is not currently a participating country in the project.

Prof. Dr Christine further highlighted the importance of considering local contexts when developing policies for children’s digital safety. She explained that policies developed in the Global North may not always be directly applicable to countries in the Global South due to differences in culture, economic conditions, technological access, social norms, and patterns of media use.

Using the use of generative AI among young people in Austria as an example, she demonstrated how factors such as widespread access to mobile internet and affordable data services can influence digital behaviour. She emphasised that such contextual factors should be carefully considered when making international comparisons of children’s and young people’s digital lives.

In his inaugural remarks, Prof. Zaki Imam highlighted concerns surrounding children’s growing presence in digital spaces, including online exploitation and other forms of harm. He stressed the importance of cooperation among universities, policymakers, and international organisations to develop effective measures to protect children while enabling them to benefit from digital technologies.

The discussion also explored digital safety in the context of Bangladesh. Prof. Dr Christine emphasised the importance of education and digital literacy rather than simply restricting or banning digital technologies. Students actively participated in the discussion and raised questions regarding the implementation of digital safety measures in Bangladesh, as well as the ethical challenges of conducting cross-cultural research involving children, including issues related to consent, privacy, the digital divide, and intersectionality.

The seminar concluded with an emphasis on the importance of qualitative research that directly engages with children to better understand their everyday digital experiences. The programme also created opportunities for future collaboration between WUB and the Global Kids Online network.

Prof. Zaki Imam expressed interest in developing a research team at WUB to work on children’s digital safety and participate in international research initiatives. Prof. Dr Christine Trültzsch-Wijnen indicated that she could provide guidance and support to the WUB team if the university proceeds with participation in the Global Kids Online project.


23 September, 2026